Business Review: April 2016

One of my favourite activities of the month is writing up my monthly review. I do this alongside one of my other high priority monthly activities; checking my key business metrics to evaluate the progress I’m making towards my hitting my targets. Monthly Business Review

In my monthly reviews I typically cover the following topics:

  • How I’m getting on hitting my monthly and longer term goals;
  • Challenges I’ve experienced and how I've overcome these;
  • Great resources I’ve come across that you may enjoy too;
  • Unexpected wins and/ or other insights that may be of value to you;
  • My plans for the upcoming month.

Welcome To My Newly Redesigned Website!

For some months, I’ve been aware that my website no longer reflected my brand. I really wanted a design that served my readers by representing me and what I do better than was the case. Because if your branding doesn’t represent you, you’re neither serving yourself nor your audience. It was time for a fresh, new look. And a major upgrade of my Get Noticed! Theme For Wordpress was just the impetus I needed.

I don’t usually advocate a DIY approach to business but the Get Noticed! Theme For Wordpress is super easy to use. And I’m still looking for a graphic designer whose work I absolutely love, and who ‘gets me.’ So I decided to ‘do it myself.’ I created a board on Pinterest where I posted lots of images I love. Then I reflected on my target customers and what inspires them. This process enabled me to hone in on one image whose colours I loved and which I felt would work well on my website. In the next 12 months or so, I’d love to work with a graphic designer to take my website to the next level. But for right now, the changes I’ve made are good enough.

You may remember that back in February, my website was hit by a malware attack, and was down for nearly 2 weeks. It was then restored to a version that was at least 6 months’ old, meaning that content I had posted and links I’d painstakingly created were lost. I had assumed – incorrectly as it turned out – that my website was being backed up on a daily basis.

What a huge lesson this was!

I’ve since installed a free Wordpress Plugin called UpdraftPlus that backs up my website to Dropbox on a daily basis. This means that, irrespective of my host company, I always have the two most recent versions of my website saved to Dropbox. If you’ve not backed up your website, I strongly recommend you stop reading this post and do so right now!

My Business Consultancy and Coaching Services

Revamping my website provided the perfect opportunity to review my consultancy and coaching services. I’ve decided to offer 4 business coaching options:

  1. Amethyst – A One Hour Instant Business Consultation
  2. Ruby – One On One Monthly Business Coaching
  3. Sapphire – A One Day Business Coaching Intensive
  4. Emerald – A Weekend Business Coaching Immersive

And 3 business consultancy options:

  1. A One Hour Instant Business Consultation
  2. Business Planning
  3. Business Consultancy

I also wrote a post explaining 9 of the benefits of business coaching, as well as what to look for when selecting a business coach.

[callout]You can find out more my business coaching services HERE. Or alternatively email me on denyse@denysewhillier.com to arrange an informal chat over coffee. There’s no hard sell. Just solid advice and a straightforward, honest assessment of whether 1:1 business coaching or business consultancy would be a good fit for your business, the results you can expect and how to get started.[/callout]

Social Media Marketing World 2016

I was really proud of my client, Michael Cuschieri of MC Square Marketing, for being one of only 42 attendees from the UK out of the 3,000 delegates at Social Media Marketing World. Michael flew out to San Diego for the conference, and we had huge fun live streaming on Blab and Facebook Live throughout the week.

Michael shares his key takeaways from Social Media Marketing World HERE.

The highlight had to be an interview with Mark Schaefer who delivered the closing keynote presentation at Social Media Marketing World and is one of the most respected authorities on marketing in the world. We’ll be publishing the interview shortly. In the meanwhile, please do check Mark’s blog out. It is jam packed with excellent articles.

Whilst there was lots of talk about it, I don’t see me using Snapchat any time soon, but I am intending to go all in on Facebook Live. There are so many ways business owners can use it to build their brand, so I’m excited to explore the potential for myself.

Great Resources

You may recall that I started using Social Quant to increase the size and quality of my Twitter account rapidly. My Twitter following now exceeds 11,500, having more than quadrupled in 3 months. On a personal level, I have a love-hate relationship with Twitter. But I understand that it has the 3 following benefits that are potentially huge for my business.

  • It’s a great platform for connecting with key influencers. Michael Cuschieri reached out to Mark Schaefer on Twitter. That’s how we landed a discussion with Mark on Blab.
  • I’s a great way of telling my followers about new articles I’ve written on my blog, and potentially igniting some of them to go viral.
  • It provides social proof. People make judgments about me - and maybe even hire me - based on number of likes, followers, etc. It is what it is, and I can’t change the way the world works.

You can sign up for a free 14 day trial with Social Quant and test it out for yourself HERE.

This month I’m loving CoSchedule.

CoSchedule is a premium WordPress plugin that enables me to manage social media posts across all my accounts and co-ordinate complex posting schedules, all in the one place. It lives in my WordPress admin centre, meaning that I can populate a complete posting schedule in the CoSchedule app. Not just posts for that day, but but re-posts a week out or more. It even offers suggestions on how often and when to promote.

CoSchedule tracks my most shared posts and lists them in one place so I can easily see how they performed across my channels. It also lets me schedule re-posts directly from the report so I can keep driving traffic to my best posts. I then maximize traffic to my best performing posts, by scheduling these on Edgar which I use to manage my social media automation.

In May

I'm working on an online product which I'm looking forward to launching in September. This product will form the first in my portfolio of online products. I’m also still working on a new project I’ve been piloting in London – Business & Bellinis. I’ll be able to tell you more about this next month.

[callout]You can find out more my business coaching services HERE. Or alternatively email me on denyse@denysewhillier.com to arrange an informal chat over coffee. There’s no hard sell. Just solid advice and a straightforward, honest assessment of whether 1:1 business coaching or business consultancy would be a good fit for your business, the results you can expect and how to get started.[/callout]

Join the Conversation

Question: How was your April? Did you make the progress you intended on your goals? As always, I love to hear from you, so please let me know in the comments box below.

Explore Additional Resources

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About Denyse

Prior to becoming a business consultant and coach, I have 25 years’ experience in business, including 8 years as a former CEO. This experience is backed up by training at Cranfield School of Management, the UK’s leading business school. With experience in business planning, financial management, risk management, building strategic partnerships, product development, marketing (including PR) plus leading and developing staff teams of up to 150 people, there’s very little I haven’t had to deal with or experienced.

You can find out more about working with me HERE. Or alternatively email me on denyse@denysewhillier.com to arrange an informal chat over coffee. There’s no hard sell. Just solid advice and a straightforward, honest assessment of whether 1:1 business coaching or business consultancy would be a good fit for your business, the results you can expect and how to get started.