Consistency: Slow and Steady Wins The Race

Hare + The Tortoise

 Do you remember the old Aesop fable about the hare and the tortoise?

There once was a speedy hare who bragged about how fast he could run. Tired of hearing him boast, Slow and Steady, the tortoise, challenged him to a race. All the animals in the forest gathered to watch.

Hare ran down the road for a while and then and paused to rest. He looked back at Slow and Steady and cried out, "How do you expect to win this race when you are walking along at your slow, slow pace?" Hare stretched himself out alongside the road and fell asleep, thinking, "There is plenty of time to relax."

Slow and Steady walked and walked. He never, ever stopped until he came to the finish line.

The animals who were watching cheered so loudly for Tortoise, they woke up Hare.Hare stretched and yawned and began to run again, but it was too late. Tortoise was over the line.

After that, Hare always reminded himself, "Don't brag about your lightning pace, for Slow and Steady won the race!"

As I’ve been talking to my newer clients about their marketing activity, I’ve been reminded of the wisdom in this story. When it comes to getting momentum in your business and reaching your goals, consistency is so important. What most people don’t realise is that a number of small, seemingly unimportant steps carried out consistently over a period of time will create a radical difference:

Small, Smart Choices + Consistency + Time = Radical Difference

If you were given the choice between taking £3 million in cash right now, or a single penny that doubles in value every day for 31 days, which would you choose?

  • A single penny doubled every day for 31 days will generate a staggering £10,737,418.24!
  • But a single penny doubled every other day for 31 days yields just £163.84. That’s 0.0015% of the £10 million you’d get if you doubled it every day.

So why’s it so hard to believe that choosing the penny will lead to more money? Because it takes so much longer to see the result. Let’s look at the maths in a bit more detail:

Day 5              16p

Day 10           £5.12

Day 20           £5,243

Day 29           £2,684,416

Day 30           £5,368,832

Day 31           £10,737,418.24

Here are 6 ways in which you can increase your consistency:

  1. Identify the key activities that will drive your results. Work out which activities will best help you achieve your goal and how you’re going to measure them. For example you may have a goal to drive more traffic to your website and encourage people to download your e-Book. In this case you’ll need to work out how and when to use social media to its best advantage to drive traffic (a) to the interesting content on your website and (b) to the link to download your e-Book.
  1. Don’t allow yourself to make excuses. It’s getting into the afternoon, and I could have put off writing this blog post until tomorrow. BUT my commitment to myself and my readers is that I will blog on Mondays and Thursdays so I got my head down and started writing this post. After a couple of minutes of focused activity, the content started to flow.
  1. Set up routines for activities that need to be done on a daily/ weekly/ monthly basis. Book out the time you’ll need to complete the activity in your diary. Automate where possible. I’ve just signed up with ‘Meet Edgar,’ an App which allows me to automate my social media posts and utilise the content I’ve created in the most efficient way possible.
  1. Work out when your energy levels are highest. This is when our motivation is high. It’s harder to start tasks when we’re feeling tired and our enthusiasm is low, particularly if they’re difficult.
  1. Do what you don’t want to do, particularly if the tasks are difficult, as it’s easy to put off the activities we dislike.
  1. Review your goals often, preferably in the morning before you start working. It’s having a burning desire to achieve our goals which makes us take action.


What activity are you going to commit to – today – to create consistency and momentum in your business? I’d love for you to share this in the comment box below.