7 KEY MARKETING DATES IN MAY
Do you struggle to come up with fresh ideas for your marketing campaigns? I know I do. Creating content that’s helpful, entertains and delights my audience is a key part of my own marketing strategy. But it’s hard work, especially when you’re the chief content creator. That’s why I’ve written this article about key marketing dates in May. When I’m planning marketing campaigns for my own business, and those of my clients, I like to link in with what’s already happening in the lives of our customers. I find it makes my communication job so much easier if I brainstorm all the different things my customers are thinking about. And then hone in on two or three ideas for that month.
May Bank Holidays, Mother’s Day in the US, the Chelsea Flower Show, perhaps the FA Cup Final and of course the Royal wedding are all events that provide talking points and marketing ideas for May. Talking about these types of events will help you build rapport and talk the language of your customers, and give your marketing a seasonal flair.
In this article, I look ahead to the key marketing dates in May which I hope will give you plenty of ideas to use when planning your own seasonal promotional activities.
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MAY DAY BANK HOLIDAY
Another day off already? But Easter was only a minute ago! I’m not complaining, even if it does rain, which is often the case on a bank holiday weekend in the UK.
What will your customers be doing on May Day? Working on the garden? Redecorating the bathroom? Having a barbecue? Going for a walk in one of the bluebell woods? Think about what you could offer them this Bank Holiday. Perhaps a short break offer. Or a themed menu that uses delicious seasonal produce from the local area. Or an article for your website on the best places to go bluebell hunting.
13 MAY – MOTHERS DAY IN THE US
Sunday, May 13 is Mother’s Day in the US. It is the month’s standout holiday for retail. In fact, the National Retail Federation estimated that 2017 Mother’s Day spending reached about $23 billion in the United States.
Consider creating a Mother’s Day gift guide that both displays the products your business has to sell and explains why your curated list of items would make a welcome gift.
=> Last year, Neptune Home posted ideas to borrow on Mother’s Day.
19 MAY - THE FA CUP FINAL
Whether your customers like football or not, this is a sporting event that will be everywhere in the middle of May.
How could you cater to the needs of football fans and their ‘football widow’ partners? A pampering package or afternoon tea while he watches the match and shouts obscenities at the referee?
19 MAY – THE ROYAL WEDDING
Estimates put the world-wide audience for Kate and Will’s wedding at 3 billion viewers. With around seven billion people in the world that was just under one in two people watching. Internet traffic was down by a tenth on the Royal Wedding day because people were glued to their TV screens. Although I imagine it spiked soon afterwards as people searched for details about the dressmaker, florist, hairdresser and cake maker the couple had selected to plan their perfect day.
We know that Meghan loves peonies, the couple have selected a lemon and elderflower cake and pubs will be able to stay open until 1am that day. How could you help your customers to celebrate the big day?
=> Vogue has you covered with everything you need to know about the upcoming nuptials.
23 TO 28 MAY – CHELSEA FLOWER SHOW
Over 157,000 people visit this annual event in London to enjoy the flowers, garden designs, colours, and the beauty of the outdoors. You may not be joining them, but your customers might. Or they may be avidly reading the gardening supplements in the weekend newspapers. Or like me, following the daily coverage on the BBC.
If your customers fit the profile of the Royal Horticultural Society member, you could review some of the biggest and best displays at the show on your website, or link to the official Show site from yours or create your own window display if you’re based on the high street.
=> The White Company featured its flagship Sloane Street store in this article Behind The Scenes: Chelsea In Bloom.
25 MAY - GDPR COMES INTO EFFECT
You can't have missed the information campaigns about the new General Data Protection Regulations (GDPR) which come into effect on 25 May. By this date, businesses should be fully compliant with its requirements, or face a substantial fine. Implementing these requirements is an opportunity to engage with your customers, which is especially important if ecommerce is part of your business model.
28 MAY – SPRING BANK HOLIDAY
Another Spring bank holiday and extra days off. As we head into summer, think about what your customers will be doing on this second bank holiday. English Wine Week starts on 26 May, and you might want to build out a theme around this.
KEY MARKETING DATES IN MAY
4 to 5 May – The Kentucky Derby
6 to 12 May – National Pet Week
7 May – May Bank Holiday/ International Dawn Chorus Day
9 May – Europe Day
11 May – World Ego Awareness Day
13 May – World Fairtrade Day/ Mothers Day (US)
14 May – Mental Health Awareness Week
14 to 20 May – National Vegetarian Week
14 to 20 May – Coeliac Awareness Week
19 May – World Whisky Day
20 to 27 May – British Sandwich Week
26 May to 3 June - English Wine Week
28 May – World Hunger Day
May has so many holidays, and each one of these celebrations is an opportunity for your business to produce engaging content. Deciding on two or three key marketing dates in May to celebrate will make your communication job so much easier.
Question: Which of these marketing ideas for May are you going to action? I love reading your feedback so please do take a moment to share in the comments box below.
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