The Law of Association

The Law Of Association

There's a popular quote by Jim Rohn, one of my favourite business philosophers, that says: "You are the average of the five people you spend the most time with."  What he's talking about is “The Law of Association” which says that our results always rise to the level of our influences. I come back to this quote on a regular basis because I believe that how successful we are in life is in very large part down to the people we spend time with.

It's no secret that I'm a huge fan of Michael Hyatt's work. I would love to work with him someday. This is partly because we were both CEOs of sizeable organisations with all that role entails. But also because I love the way he has built out his business. I figure that if I get to work with him on a 1:1 or group basis, some of his platform building skills will eventually rub off on me! In the meanwhile, whilst I build out my own business, I'm a member of his Platform University.

Who we associate with is really important if we want to create first-class businesses. Put simply, to get first-class results we must spend time with people who we want to emulate. This is because science has proven that mindset and emotions are highly contagious. When we associate with elite performers,  their ways of thinking, doing and being unconsciously start to influence us.

The Law of Association ensures that:

  1. Our income generally is the median income of the 5 people we spend most of your time with.
  2. Our levels of motivation look a lot like the motivation of the people in our social circle.
  3. Our ability to realise our goals and dreams is a lot like the “execution intelligence” of our friends and associates.
  4. Our lifestyle reflects the lifestyles of the people we spend time with.
  5. Our beliefs and happiness levels reflect those we associate with most of the time.

So my recommendation is to take a good hard look at who you associate with. Find ways of spending more time with elite performers, including reading their books, watching their videos and watching them at work. And if you've anybody in your life who is toxic, has limiting beliefs and demotivates you, find the courage to let them go.

In this short video, Robin Sharma explains why, if you want to achieve world class results, you absolutely must spend time with people whose lives you want to be living.

Join the Conversation

Questions: Who are your heroes and role models? Which 5 people do you spend most time with? Are you happy with these associations? Or does this need to change? If you could hang out with anybody, who would it be? I'd love to hear your thoughts in the comment box below.

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About Denyse

Prior to becoming a business consultant and coach, I have 25 years’ experience in business, including 8 years as a former CEO. This experience is backed up by training at Cranfield School of Management, the UK’s leading business school. With experience in business planning, financial management, risk management, building strategic partnerships, product development, marketing (including PR) plus leading and developing staff teams of up to 150 people, there’s very little I haven’t had to deal with or experienced.

You can find out more about working with me HERE. Or alternatively email me on to arrange an informal chat over coffee. There’s no hard sell. Just solid advice and a straightforward, honest assessment of whether 1:1 business coaching or business consultancy would be a good fit for your business, the results you can expect and how to get started.

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