Built To Succeed is a website, dedicated to helping you to start, run and scale your purpose-led business.

Supporting purpose-driven business owners, in particular women, to gain the skills, confidence and network necessary to start, grow and scale a thriving business is at the heart of what my business consultancy, Built To Succeed, does.

My number one priority is to dramatically increase the number of female-led businesses making a positive social impact, and in so doing, to transform the reputation of business and the consulting industry for the better.


Sage UK Top 100 Global Influencer, 2017
Silver, Sussex Digital Awards, 2017


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Brighton and Hove based business consultant, Denyse Whillier

Hi, I’m Denyse Whillier. A very warm welcome to my website which is dedicated to helping you to start, run and scale your purpose-led business. Whether you're thinking about setting your business up, need business start-up advice, or support to grow an already established business, I’m here to help you every step of the way, and you’ll find stacks of resources here on the website.

I’m a business consultant living and working on the Sussex south coast. I work with clients from the Brighton and Hove area, all over the UK and internationally. I’m most interested in working with female founders who want to scale up their business and build a purpose-led brand. (I have some great male clients too)

I’ve over 30 years of running businesses and organisations at senior management and leadership level, eight years of which were spent as a CEO in London, turning around a failing business and then scaling it up. Trained at Cranfield School of Management, a top UK business school, I'm also an accredited coach with the Institute of Enterprise & Entrepreneurship.

I was named a Sage UK Top 100 Global Influencer in 2017, and this blog was awarded silver at the Sussex Digital Awards 2017. I’ve personally been interviewed on the BBC and featured in The Guardian and The Telegraph, as well as regional and local publications like the Argus.

This website is dedicated to helping purpose-led businesses to grow and scale up. I believe there are many business owners out there like me who believe that running a successful, profitable company and making a positive social impact are not mutually exclusive.

This blog has grown out of my own exploration of what makes a successful purpose-led business and my love of both writing and reading long-form content. Drawing on my own experiences and case studies about the brands I admire the most, you’ll find articles and resources to help you on your business scale up journey. If you too love The White Company, Liz Earle, Anthropologie and Neptune Home, you’ll find yourself right at home!


If you’re a purpose-driven business owner looking for a business consultant/ mentor to help to you start, grow or scale your business, I’d love to hear from you.

First, here’s where you can find more about my business consulting services to understand which option best fits your needs.

Second, think about your business challenges and what would be the outcomes you’d want from us working together.

Third, email me to set up a 45-minute consultation meeting so that we can discuss your needs and how I can help you. Either use this form to get in touch or book your meeting directly here.


Every Friday morning, I connect with my community through Weekly Letters. They’re a way to keep in touch and share insights, words of encouragement and business inspiration; things that I find helpful and think that you will too. For me, there’s nothing better than time to sit down, reflect and just write. Especially when accompanied by a favourite Spotify playlist, the first coffee of the morning, and the promise of a new day ahead…