Strategic planning and business coaching for women-led businesses
Strong, sustainable growth and a business where your values and purpose are the strategic driving force. A faraway dream?
Not when you have a former CEO by your side.
Hi, I’m Denyse Whillier, a strategic business coach and former Chief Executive with more than 25 years of business experience under my favourite Sézane belt.
My purpose is simple. It’s to give female founders the strategic know-how, resources and support they need to build and grow a thriving business that’s aligned with their purpose and values.
I’ve worked in senior management and leadership roles since leaving university. My last job was as a Chief Executive and I was responsible for making major decisions, managing overall operations, and setting the company's strategic direction.
What better way to earn a living than by building a business you love?
The ability to pursue our purpose and passion is the reason why we started our business, but often the future we envisioned is not the reality. Sometimes we 'hit a ceiling' in terms of growth and don't quite know how to break through. When we run a business, so many important questions arise throughout the year:
What should my revenue goal be for this year and how will I make it happen?
How do I get new customers on a consistent basis? How can I retain the customers I have?
What on earth is my USP and who are my ideal clients?
Which areas of my business should I lean into? Which are no longer providing a return on my time and investment?
Should I bite the bullet and hire someone or should I bring in freelancer instead?
Should I rent an office or shop space? Does it make sense to take on the additional overhead?
What’s the best way to expand?
The right advice can change everything.
That’s where I come in.
My strategy first approach means you can say goodbye to the endless cycle of DIY’ing your business which stops female founders from achieving strong, steady business growth.
However big or small your business, I’ll help you put in place a strategic roadmap to take your business from where it is now to the future you envisioned.
MY APPROACH TO STRATEGIC PLANNING
What’s a strategy first approach to business and why is this effective?
It’s pretty simple, really. Strategic planning is most simply described as a process where you define your vision for the future and figure out the roadmap which is most likely to get you from where you are now to where you want to be.
In essence, my strategy first approach to business coaching helps you to answer four seemingly simple questions:
Where are you now?
Where are you going?
How will you get there?
What are the important milestones along the way?
These questions may sound straightforward. But creating a strategic roadmap can be tricky because the process forces you to make a set of clear choices and focus on what’s most important in your business.
The end result? Steady, sustainable growth and a purposeful, profitable brand that’s aligned with your values and feels good. (And once you’re profitable, a regular pay rise so that you can support you and your family and treat yourself to something from the latest Sézane drop).
Where are you on your business journey? Starting out, growing or ready to expand and scale?
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Start
You’ve honed your business idea and are ready to see it fly. Rather than Googling “how to start a [insert type] business,” you want guidance from an experienced professional to help you put in place the foundations and strategy which will give your business the very best shot at success.
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Grow
Your business is in full swing. You know what you want to achieve in terms of business goals but just can't seem to bring it all together. You’re looking for help devising and implementing a tailormade business strategy which is aligned with your purpose and values.
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Expand & Scale
Your business is well-established and you want to build on this success. But you feel like you've hit a plateau in terms of growth and don't quite know how to break through to the next level. You’re looking for support from someone with substantial experience of scaling a purpose-led business.
CEO Secrets, A Purpose-Led Blog For Female Founders
Free and practical advice from Denyse to help you make the right choices about business growth strategies on your purpose-led female entrepreneurship journey.
![Business Coaching: The Definitive Guide [2023 Edition] ](https://images.squarespace-cdn.com/content/v1/63b57b7fc164516d50bdcfe7/1681484677151-ZRBJFPAOFLR7AWOV1I7R/Denyse+Whillier+-+Strategic+Business+Coach+-+Former+CEO+%28C%29.jpg)
Over recent weeks, I’ve been thinking long and hard about how I can bring you both inspirational and practical support in 2023. I’m very excited to introduce my new Substack newsletter for purpose-led female founders, a private space to gather with other like-minded women in business away from social media.