This is the third in a series on Strategic Hope. If hope is what people need most from their leaders - overwhelmingly, across every culture and context - then where is the hope-centred leadership this hinge moment requires? And what does it look like for the founders and leaders building the future they want

Most founders don’t realise their business is already purpose-led. This is the first in a series about the Purpose Landscape where and how purpose really shows up.

This is the fifth in a series on Strategic Hope. The world is shifting in ways that affect every founder and leader building with purpose and ambition. This piece explores why hope-centred strategy matters more at this hinge moment than it ever has - and what it means for the business you're building.

If someone asked you what people need most from their leaders, you'd probably say trust. Or stability. Or clear communication. When Gallup asked this question across 52 countries - accounting for 76% of the world's adult population - the answer that dominated everything else was hope. At 56%, it wasn't even close. Here's why that matters.

Shane Lopez grew up in Louisiana believing his future was determined by his past. Then he discovered that hope - not IQ - is the strongest predictor of where people end up. He spent the rest of his career proving it, measuring it, and teaching the world to practise it. His work inspired everything I do.

Most of us grow up understanding hope as an emotion - something warm that arrives when we want to believe things will work out. The psychologist C. R. Snyder saw it differently. Hope, he argued, is a way of thinking about how to reach our goals and create the future we want. Here's how it works.